A pile of ice cream cartons decorated with various brands like Kellogg’s Rice Krispies and Heinz Ketchup.
The flavors at Anya Hindmarch’s Ice Cream Project. | Anya Hindmarch

As the summer season draws to a close on performative, branded ice cream, London’s Ice Cream Project takes the genre to its logical conclusion: self destruction

https://www.eater.com/23844360/anya-hindmarch-ice-cream-project-pop-up-london